Baird Facts

Baird is an independent and employee-owned international financial services firm with $305 billion in client assets.1 With offices in Europe, Asia and the United States, Baird provides investment banking, private equity and equity research services to institutions and corporations around the world. 


  • Record Revenues – Baird’s 2019 net revenues were more than $2.06 billion,2 a firm record.
  • No. 1  Overall Quality in Sales, Corporate Access and Research – In 2020, small-cap and mid-cap institutional fund managers ranked Baird No. 1 for overall quality in sales, corporate access and research.3
  • Global Reach – Baird has approximately 4,600 employees and operating resources working from more than 200 locations in Europe, the United States and Asia.
  • History – Founded in 1919, headquartered in Milwaukee, Wisconsin, USA.
  • Ownership – Baird is employee-owned, privately held and independent. Approximately two-thirds of our employees own Baird stock.

Global Structure and Success

Baird’s complementary businesses help diversify and balance revenue through all types of market conditions and have enabled us to achieve great outcomes for our clients. 

Baird Capital  
Baird Capital makes growth equity and private equity investments in lower middle-market companies in Europe, the United States and Asia. Baird Capital has raised and managed more than $3.6 billion in capital since inception and made investments in more than 315 portfolio companies.

  • Since 1971, our U.K. Private Equity group has completed more than 170 private equity investments.
  • Approximately 40 investment and operating professionals in Europe, the United States and Asia.
  • An active portfolio of $2.2 billion in combined revenue and more than 11,000 employees globally.
  • Baird Capital’s U.K. Private Equity group provides equity capital for lower middle-market companies in the Healthcare, Technology & Services and Industrial Solutions sectors.

Global Investment Banking
Baird’s Global Investment Banking group provides comprehensive mergers and acquisitions and debt advisory services to middle-market companies.

  • Advised on more than $40 billion in global M&A volume in 2019.
  • In 2019, 60% of Baird’s European M&A deals were cross-border, spanning 14 different countries. 
  • An integrated global team of nearly 400 banking professionals advises M&A, equity and debt advisory transactions. 
  • Strong emphasis in the Industrial, Consumer, Healthcare, and Technology & Services sectors.
  • Over the past decade, Baird has advised on M&A deals involving companies located in 30 countries.

Institutional Equities & Research 
Baird’s Institutional Equities & Research team delivers expertise in research, sales and trading to domestic and international institutions.

  • More than 700 companies under research coverage. 
  • Baird makes a market in 3,400 securities and trades across more than 50 markets globally.
  • Industry-leading global investor conferences, with significant growth in institutional investor attendance over the past five years.
  • In the 2020 Greenwich small-cap and mid-cap survey, Baird ranked No. 1 for overall quality in sales, corporate access and research and received several additional No. 1 rankings in numerous categories.3
  • As part of its leading corporate access services, Baird arranged more than 20,000 company-investor connections in 2019.


Robert W. Baird & Co. Incorporated. Please visit our website at for important information. 

“Baird” is the marketing name for Robert W. Baird & Co. Incorporated and its subsidiaries and affiliates worldwide. Robert W. Baird Limited (RWBL) and Baird Capital Partners Europe Limited (BCPE) are authorized and regulated in the UK by the Financial Conduct Authority (registered numbers are 124308 and 150154, respectively). RWBL and BCPE have approved this information for distribution in the UK and Europe. 

1 Assets as of 30 June 2020. 

2 Financial results do not reflect the consolidation of certain private equity partnerships.

3 Greenwich Associates' 2020 surveys of North American Equity Investors – Surveys conducted with 91 small-cap and mid-cap fund managers and 228 U.S. buyside trading desks that use electronic trading, respectively. Rankings for qualitative metrics based on leading research firms in surveys.