Baird Europe Cookies Policy
This cookie notice (“notice”) applies to the use by all Baird entities under Robert W. Baird Group Limited and Robert W. Baird GmbH (collectively “Baird” or “Baird Europe”) and their respective website (“Website”).
The purpose of this notice is to provide you with information on what cookies are and how they work. It also explains what cookies we use, what they do and how you can control what cookies we use when you visit our Website.
What are Cookies?
A "cookie" is a small text file which is stored on the user's computer or mobile device when accessing our Website. Baird uses cookies for Website functionality and to enhance your browsing experience, by tracking and implementing your preferences and settings.
For more information about cookies, please visit the UK Information Commissioner's Office website (https://ico.org.uk) or https://gdpr.eu/cookies/.
How We Use Cookies
We only use cookies in certain areas of this Website and the purposes for which they are used are detailed below. Upon entry to our website, a cookie banner will be displayed asking for your consent to the use of cookies. We use this express consent as the lawful basis for the use of cookies in addition to those that are strictly necessary for basic website functionality.
Strictly necessary cookies are used under applicable legal exemptions and do not require your consent. All other cookies are used only where you provide explicit consent. You may withdraw your consent to optional cookies at any time through our cookie settings tool.
Our Website uses cookies both created and implemented by Baird (first-party) and third-party cookies created by vendors who provide services to us.
Our Website also uses session cookies to temporarily store information about logged in users. These cookies do not collect information from the user's computer, and do not identify the user. Permanent cookies are also used to enhance a user's browsing experience by "remembering" that user on subsequent visits.
You can modify your browser so that it will not accept cookies; however, if you do so this, it may affect your browsing experience and certain functions within the website may not work.
Some third-party cookies are provided by service providers that may process data outside the UK or EEA. Where this occurs, appropriate safeguards such as adequacy decisions or Standard Contractual Clauses are applied to ensure an equivalent level of data protection.
The Cookies We Use
The cookies we use are either strictly necessary or optional. More specifically, cookies and other tracking technologies are used for the following purposes:
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
| Name | Hostname | Purpose | Cookie Type | Duration |
| OptanonAlertBoxClosed | www.bairdeurope.com | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. | First Party | 1 year |
| OptanonConsent | www.bairdeurope.com | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. | First Party | 1 year |
| ai_user | www.bairdeurope.com | This cookie name is associated with the Microsoft Application Insights software, which identifies a single user session to enable performance diagnostics, fault detection, and service reliability monitoring. | First Party | 1 year |
| ARRAffinity | www.bairdeurope.com | This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. | First Party | 0 days |
| ARRAffinitySameSite | www.bairdeurope.com | This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session. | First Party | 0 days |
| dtCookie | rwbaird.com | This cookie is set by Dynatrace, a performance monitoring tool used to analyze the health and stability of the website. It tracks a visitor’s session across pages so the system can measure load times, detect errors, and ensure the site is functioning correctly. The cookie contains a unique, anonymized identifier and does not store any personal information. It is used solely for performance diagnostics. | Third Party | 0 days |
Optional Cookies
We would also like to use cookies to provide optional features, improve our website and support advertising and social media.
We understand that not everyone likes data to be collected about them when it's not strictly necessary, and so we'll ask you to set your preferences when you first visit our website. To make it easier to choose which optional cookies to accept, we have organised these cookies by category. These are set out below. Where relevant, we've also explained which of our trusted partners helps us make use of these optional cookies.
You can opt-out of each optional cookie category (except strictly necessary cookies) by clicking on the “cookie preferences” button, through the use of our cookie settings tool. You may also withdraw your consent to optional cookies at any time through our cookie settings tool.
Functional Cookies
Allow our Website to remember your choices or preferences, such as information on online forms or previous orders. These cookies enable you to move around our Website and use its features such as accessing secure areas (e.g. content for registered users). These cookies allow us to offer you a personalized experience while using the Website. They are not used to track your browsing activity on other websites. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
| Name | Hostname | Purpose | Cookie Type | Duration |
| EPiStateMarker | www.bairdeurope.com | This cookie name is associated with EPiStateMarker which is used to track visitor interactions and preferences to enable content personalization based on different visitor group criteria. | First Party | 0 days |
Targeting Cookies
Targeting cookies are used by those companies to build a profile of your interests and show you relevant adverts on other websites. If you do not allow these cookies, you will still experience advertising but it will be less targeted to you.
| Name | Hostname | Purpose | Cookie Type | Duration |
| _gcl_au | bairdeurope.com | Used by Google AdSense to measure advertising effectiveness across websites that use their services. | First Party | 2 months |
| receive-cookie-deprecation | doubleclick.net | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange. | Third Party | 5 months |
| visitor_privacy_metadata | youtube.com | Stores YouTube privacy and consent settings for embedded videos. | Third Party | 5 months |
| __Secure-XXXXXXXX | youtube.com | A YouTube security and preferences cookie used to deliver content and advertising more securely. | Third Party | 0 days |
| visitor_info1_live | youtube.com | This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. | Third Party | 5 months |
| IDE | doubleclick.net | Used by Google DoubleClick to measure ad interactions and deliver more relevant advertising. | Third Party | 1 year |
| test_cookie | doubleclick.net | Set by DoubleClick to check whether the browser supports cookies. | Third Party | 0 days |
| YSC | youtube.com | A YouTube session cookie used to track views of embedded videos, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | Third Party | 0 days |
Performance Cookies
Collect information about how visitors use our Websites and help us with site analysis and improvements.
| Name | Hostname | Purpose | Cookie Type | Duration |
| ai_session | bairdeurope.com | As per the ‘ai_user’ cookie, the ‘ai_session’ cookie supports the monitoring of the website’s performance via Application Insights. The cookie holds a unique value for the user’s browser session which allows the monitoring of the website’s performance more effectively. | First Party | 0 days |
| _ga | bairdeurope.com | This cookie is associated with Google Universal Analytics. It is used to distinguish unique users by assigning a randomly generated number as a client identifier and is used for statistical analytics reporting. | First Party | 1 year |
| _ga_XXXXXXXX | bairdeurope.com | This cookie is associated with Google Analytics 4 (GA4). It is used to maintain session state and generate statistical data about how visitors use the website. | First Party | 1 year |
Google Analytics
Our website uses Google Analytics, based on the consent of website visitors, to collect and process information about your use of the website including, (but not limited to), the pages you visit, how long you are on the site, how you arrive at the site, generic demographic information (not personally identifiable) and links that you click on. This information is then stored by Google Analytics for analysing visitor behaviour to our site.
Google Analytics operates data centers globally, including in the United States, to maximise service speed and reliability. Before data is transferred to any servers in the United States, the data is collected in local servers, where users’ IP addresses are anonymised.
We would like to point out that this website uses Google Analytics only after prior consent has been granted and Baird Europe does not collect or store personally identifiable information, thus cannot use the data to identify you. You can opt out of Google analytics at any time through the use of our cookie settings tool.
You may also disable Google Analytics by using Google’s opt-out browser add on: https://tools.google.com/dlpage/gaoptout
For more information on how Google uses the data collected via this service, see here: https://policies.google.com/technologies/partner-sites
Social Media Cookies
The Website may offer the opportunity to "Like", "Follow" or "Share" site content via social networks. Subject to your consent, these networks almost always use cookies. If you are a member of one or more of the following social networks and do not want social network cookies placed on your system, please update your preferences using the cookie settings tool and we suggest that you refrain from using such sharing tools.
- Meta (Facebook): https://www.facebook.com/about/privacy/
- Google: https://www.google.com/policies/privacy/
- LinkedIn: https://www.linkedin.com/legal/pop/pop-privacy-policy
- X (formerly Twitter): https://x.com/en/privacy
| Name | Hostname | Purpose | Cookie Type | Duration |
| _fbp | bairdeurope.com | Used by Meta Platforms (Facebook) to track visits across websites for the purpose of delivering targeted advertising and measuring the effectiveness of advertising campaigns. | First Party | 2 months |
Acceptance of cookies
Your preferences are stored in cookies stored on your browser. If you switch off a category of cookies that you've previously accepted, then for technical reasons those cookies will not be deleted.
To delete cookies from your browser, we recommend that you clear your browser data. If you do this, or change browser, we'll ask for your preferences again when you next visit our website.
You can opt-out of each cookie category (except strictly necessary cookies) by using our cookie settings tool.
Disabling Cookies
If you wish to manage your cookies, you can do one of the following:
- Manage your cookie preferences at any time, through the use of our cookie settings tool;
- Stop using our website and delete any cookies that may have been stored on your computer on your arrival to our site;
- You can also block all cookies or block only third-party cookies, or alternatively, clear all cookies once you have closed your browser;
- You can browse the site using your browser's anonymous usage setting ("Incognito in Chrome, "InPrivate" in Internet Explorer, "Private Browsing" in Firefox and Safari etc). The help section of your specific browser will aid you in selecting these settings.
If you block or delete any cookies, you may have to manually adjust some preferences every time you visit the site and some services and functionalities may not work.
Updates to this Cookies Policy
We may change or update parts of this Cookie Policy in order to maintain our compliance with applicable law and regulation or following an update to our internal practices. We will do this by updating this notice on our Baird Europe Website. You will not necessarily be directly notified of such a change. Therefore, please ensure that you regularly check this Cookies Policy so you are fully aware of any changes or updates.
The changes will take effect as soon as they are posted on this website.
How to get in touch with Baird Europe
We welcome your views about our website and our Cookie Notice. If you would like to contact us with any queries or comments, please send an email to EURRegulation@rwbaird.com or send a letter to Head of Compliance & Associate General Counsel, Finsbury Circus House, 15 Finsbury Circus, London, EC2M 7EB.